. They last 30-40 seconds long
. sound effects are used.
. Narrator- standard English and his pitch and tone change
. Music that fits the style of the documentary
. Extracts from documentary in advert.
. Beginning needs to be really clear - grab audience's attention.
. Music bed needs to relate to topic, shouldn't over shadow voice.
. Intrigue audience
. Voiceover same as documentary.
. Voiceover is intercut.
. Hint as to what it is - create a link.
. Scheduling at end - different voice.
. Radio show and advert same theme and slogan - link.
. Can pose questions
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